The majority of adults worldwide can communicate via mobile phone text messages. As such, business sms promotions are a special technique that can get to a very wide audience base in a short time, producing extremely remarkable outcomes. As long as your sms messaging is directed to willingly subscribed prospects, you can easily exploit it and yield remarkable lead-to-conversation rates.
SMS messaging should be integral to your business promotions activities simply because:
It’s a Direct and Real-Time Channel
SMS is among the most direct messaging channels you can find. It’s always easy and direct to tell where your sms is going and when it arrives if the target is online. Most of the time, sms reaches the recipient in one or two seconds, reaching a 97% read rate in 15 minutes of receipt. Essentially, sms promotions stand out for their high-quality leads. It’s a reliable channel for sending those time-sensitive promotions to your existing as well as prospective customers.
You Can Use of Simple Shortcodes
You may choose to use simple shortcodes rather than traditional phone numbers to simplify response as well as expand your target database. You need to entice your audience to take the initiative and subscribe, and that involves revealing the shortcode via diverse media, including billboard promotions, advertisements, social media, and print publications. This way, potential customers can easily link the shortcode with your company’s image, meaning that the prospects of them reacting and engaging get better.
It Supports Other Media
It’s important to achieve compatibility for all channels (including sms) that your marketing mix is based on. SMS stands out because it can yield an impressive outcome as a standalone channel, while it’s also capable of enhancing promotional activities such as via social networking and email marketing. As a case in point, you may send sms to customers reminding them to read an email that you sent hours or days earlier. You may only need to follow up with a simple message and ask, “have you already read our mail? In this case, you’re reinforcing your email promotions with sms, which can improve email read rates by up to 30%.
SMS is a Great Consumer Survey Tool
SMS is a great survey tool when you’re seeking feedback from your customers. According to research, 31% of consumers do respond to survey questions via sms. Such responses will be received in 5 minutes, on average. As such, you may certainly rely on sms to study your customers, discerning them in a short period.
You may start using sms marketing right now for a chance to interact directly with your customers. More than 90% of the recipients of your sms messaging will read it, which translates to high value leads.