Making use of Reviews in Marketing Campaigns
Online reviews are now a significant aspect of online presence.The current trend of customers is to verify the quality and efficiency of goods and services a firm offers before proceeding to buy the same. This they do by viewing product reviews. Though there are many types of reviews, Google reviews are very popular. Clients regard highly the opinions of other clients concerning a business. This is because for them, what a fellow client says portrays a truer image of the company and its products and services than is displayed on a company’s website. Ratings and reviews, therefore, have a great influence on consumer’s decision making. Business enterprises should take advantage of this knowledge to win more customers. Positive testimonials will boost the sales of a company.
Negative reviews can be controlled by most plug-ins which allows one to approve the reviews that show up on the website. The control of reviews are limited when using some sites. Sometimes you might not agree with the reviews that you get but they could be eye openers to some oversights that need to be dealt with. Responding to negative feedback in a manner that shows concern can help negate the effect of the review. It is good business practice to commend clients that give you good reviews.
Today, so many things are crying out for people’s attention that only what is considered most relevant is apportioned adequate time. A good review can be eye catching to a reader on your website and will probably win them over as they indulge in knowing more. Good reviews from big brands can increase the credibility of a company to potential customers. Go-Forth Pest Control in Wilmington, NC is an example of a small business enterprise that is taking advantage of reviews from Google and featuring them on their homepage.
Using Google reviews is cheap because it can be used without purchase of plug-ins, unless one wishes so. For most applications, there are options that make it unnecessary to buy a plug-in. Google offers a plug in called Google places reviews. With this, one can feature 3 views concurrently. To suit the theme and website design, the review panel can be modified from the configuration settings.
Yelp is another popular review platform for industries.The credibility of reviews from Yelp is beyond question because of its security features. Yelp widget pro is an additional feature that clients get upon subscribing to WordPress. Facebook is also a social review site whose contents can be embedded to a website.
Beyond the three review tools covered by this article, there exist others. The three review types are website friendly because they can be used with features readily available within website settings without having to purchase additional features.
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